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Discover Open Access research at Strathprints

It's International Open Access Week, 24-30 October 2016. This year's theme is "Open in Action" and is all about taking meaningful steps towards opening up research and scholarship. The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Explore recent world leading Open Access research content by University of Strathclyde researchers and see how Strathclyde researchers are committing to putting "Open in Action".


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Brand internalization: towards a qualitative diagnosis

Andrews, T.G. and Banomyong, R. and Paliwoda, S.P. (2009) Brand internalization: towards a qualitative diagnosis. In: Asia-Pacific Marketing Conference, 2009-12-01. (Unpublished)

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