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Brand internalization: towards a qualitative diagnosis

Andrews, T.G. and Banomyong, R. and Paliwoda, S.P. (2009) Brand internalization: towards a qualitative diagnosis. In: Asia-Pacific Marketing Conference, 2009-12-01. (Unpublished)

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Item type: Conference or Workshop Item (Paper)
ID code: 15247
Notes: This is a variant record.
Keywords: Brand Internalization, Qualitative Diagnosis, Management. Industrial Management
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department: Strathclyde Business School > Strategy and Organisation
Strathclyde Business School > Marketing
Depositing user: Ms Hilde Ann Quigley
Date Deposited: 08 Mar 2011 01:34
Last modified: 11 Dec 2015 05:58
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