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Strategising critical marketing by reinventing traditions: a pedagogical perspective

Jafari, Aliakbar (2009) Strategising critical marketing by reinventing traditions: a pedagogical perspective. In: 6th International Critical Management Studies Conference, 2009-07-13 - 2009-07-15, Coventry. (Unpublished)

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Abstract

This paper examines strategising critical marketing by reinventing traditions.

Item type: Conference or Workshop Item (Paper)
ID code: 14516
Notes: AHR
Keywords: marketing, pedagogy, critical , Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Strathprints Administrator
Date Deposited: 01 Apr 2010 14:40
Last modified: 04 Oct 2012 17:31
URI: http://strathprints.strath.ac.uk/id/eprint/14516

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