Sillince, J.A.A. and Jarzabkowski, P. and Shaw, D. (2010) Strategic ambiguity as a rhetorical resource for enabling multiple interests. Human Relations, 83 (2). pp. 249-279. ISSN 0018-7267Full text not available in this repository. (Request a copy from the Strathclyde author)
The literature on ambiguity reflects contradictory views on its value as a resource or a problem for organizational action. In this longitudinal empirical study of ambiguity about a strategic goal,we examined how strategic ambiguity is used as a discursive resource by different organizational constituents and how that is associated with collective action around the strategic goal.We found four rhetorical positions, each of which drew upon strategic ambiguity to construct the strategic goal differently according to whether the various constituents were asserting their own interests or accommodating wider organizational interests. However, we also found that the different constituents maintained these four rhetorical positions simultaneously over time enabling them to shift between their own and other's interests rather than converging upon a common interest. These findings are used to develop a conceptual framework that explains how strategic ambiguity might serve as a resource for different organizational constituents to assert their own interests whilst also enabling collective organizational action, at least of a temporary nature.
|Keywords:||academic careers, change, collective action, context, organizational culture, organizational theory, Management. Industrial Management, Strategy and Management, Social Sciences(all), Management of Technology and Innovation|
|Subjects:||Social Sciences > Industries. Land use. Labor > Management. Industrial Management|
|Department:||Strathclyde Business School > Strategy and Organisation|
|Depositing user:||Ms Hilde Ann Quigley|
|Date Deposited:||11 Jan 2010 11:18|
|Last modified:||17 Jun 2016 02:22|