Picture of two heads

Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Going green: decisional factors in small hospitality operations

Tzschentke, N. and Kirk, D. and Lynch, P.A. (2008) Going green: decisional factors in small hospitality operations. International Journal of Hospitality Management, 27 (1). pp. 126-133. ISSN 0278-4319

Full text not available in this repository. (Request a copy from the Strathclyde author)


This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The research found that the decision to become environmentally invovled had been a value-driven journey, influenced primarily by the development of environmental consciousness. Personal, socio-cultural and situational factors were other signifcant influences. The paper argues the importance of appreciating the personal and contextual circumstances of individual business-owners to understand their decision-making and operational approach. Further, it points to value in making operators aware that going green need not involve a major change or capital outlay but can grown in accordance with the business' needs and priorities.