Picture of virus under microscope

Research under the microscope...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

Explore SIPBS research

Going green: decisional factors in small hospitality operations

Tzschentke, N. and Kirk, D. and Lynch, P.A. (2008) Going green: decisional factors in small hospitality operations. International Journal of Hospitality Management, 27 (1). pp. 126-133. ISSN 0278-4319

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The research found that the decision to become environmentally invovled had been a value-driven journey, influenced primarily by the development of environmental consciousness. Personal, socio-cultural and situational factors were other signifcant influences. The paper argues the importance of appreciating the personal and contextual circumstances of individual business-owners to understand their decision-making and operational approach. Further, it points to value in making operators aware that going green need not involve a major change or capital outlay but can grown in accordance with the business' needs and priorities.