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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Differentiation and tourism destination development: small business success in a close-knit community

Tinsley, R. and Lynch, P.A. (2008) Differentiation and tourism destination development: small business success in a close-knit community. Tourism and Hospitality Research, 8 (3). pp. 161-177. ISSN 1467-3584

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Abstract

This paper considers small tourism business relations within a rural tourism destination. They are examined within the context of small business (predominantly hospitality-based) networks and their contribution to destination development. A cultural understanding of relations is presented through a qualitative research framework. Findings highlight the concept of differentiation at individual, business community and destination levels. This ideal is discussed as a means for maintaining harmony within the business and wider social community through social network norms, which are reinforced at all levels of society.