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Strategy without design: the silent efficacy of indirect action

Chia, Robert and Holt, R. (2009) Strategy without design: the silent efficacy of indirect action. Cambridge University Press. ISBN 978-0-521-89550-7

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Abstract

Strategy exhibits a pervasive commitment to the belief that the best approach to adopt in dealing with affairs of the world is to confront, overcome and subjugate things to conform to our will, control and eventual mastery. Performance is about sustaining distinctiveness. This direct and deliberate approach draws inspiration from ancient Greek roots and has become orthodoxy. Yet there are downsides. This book shows why. Using examples from the world of business, economics, military strategy, politics and philosophy, it argues that success may inadvertently emerge from the everyday coping actions of a multitude of individuals, none of whom intended to contribute to any preconceived design. A consequence of this claim is that a paradox exists in strategic interventions, one that no strategist can afford to ignore. The more single-mindedly a strategic goal is sought, the more likely such calculated instrumental action eventually works to undermine its own initial success.

Item type: Book
ID code: 13427
Keywords: strategy, design, efficacy, Management. Industrial Management
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department: Strathclyde Business School > Strategy and Organisation
Related URLs:
Depositing user: Ms Hilde Ann Quigley
Date Deposited: 17 Dec 2009 15:26
Last modified: 17 Jul 2013 14:31
URI: http://strathprints.strath.ac.uk/id/eprint/13427

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