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How can we persuade adolescents to wear cycle helmets? An application of the theory of planned behaviour

Elliott, M.A. and Baughan, C.J. (2004) How can we persuade adolescents to wear cycle helmets? An application of the theory of planned behaviour. In: TRL Annual Research Review 2003. TRL Limited, Wokingham, United Kingdom, pp. 81-90.

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Abstract

This chapter provides an application of the theory of planned behaviour regarding adolescents wearing cycle helmets. Injuries to adolescent cyclists are unacceptably high but whilst cycle helmets have been found to be effective at reducing injuries to the head, brain and upper facial area, adolescent cyclists rarely wear them.