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Applications of the theory of planned behaviour to drivers' speeding behaviour

Elliott, M.A. and Armitage, C.J. and Baughan, C.J. (2004) Applications of the theory of planned behaviour to drivers' speeding behaviour. In: Behavioural Research in Road Safety 2004: Fourteenth Seminar. DfT Publications, London, pp. 157-169. ISBN 1 904763 50 2

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The theory of planned behaviour (TPB; Ajzen, 1985, 1988, 1991) provides apotentially useful approach for investigating the links between drivers' attitudes andbehaviour and for informing road safety interventions that aim to promote 'safe' driving. This paper presents a review of previous research studies in which the TPBhas been applied to drivers'speeding behaviour. Some conceptual andmethodological limitations of the studies are raised. We then summarise two studiesthat we have recently conducted to overcome these limitations and discuss theimplications for road safety.